Last week, I was privileged enough to be invited to a lovely event held by Atrixo. Tubs of this distinctive yellow and green handcream have been around since the dawn of time, by which I mean ever since I can remember looking at skincare products in Boots. Turns out, it's actually a wonderfully vintage brand, having been around for more than 50 years! But it's not one I had ever tried before.
What is it? Well, Atrixo, as we know it today, was launched in 1955 in Germany. Except they called (and still call) it atrix (seemingly always with a small 'a'). The brand was actually around since as early as 1906, the name registered as a trademark by Oscar Troplowitz, the then owner of Beiersdorf (who also own Nivea), who created a range of shaving products in 1908, depilatories in 1927 and lipsticks between 1949-1953 - all under the atrix name. But 1955 saw atrix take the form it is now. Beiersdorf created a completely new type of glycerine hand cream, unlike their other big brand Nivea, which was a simple oil and water emulsion moisturiser. The atrix cream was designed as a hand protectant, rather than simply an emollient to be used anywhere on the body, a la Nivea. And it was hugely successful, mostly due to an extremely effective advertising campaign:"atrix - the invisible glove" was the slogan for many years.
Pictures from here
Fast-forward to today, and Atrixo is a rather delightful, budget-priced hand cream with genuine vintage provenance. The event itself had a theme to match the brand, taking place at snazzy Home House with Vintage Patisserie on hand with their quirky props setting the scene. Lisa the Snoodlebug and I had a lovely time.
We were all served a delicious afternoon tea and given a short knitting tutorial by the adorable Catherine Hirst, with the aim of creating a camomile flower (regular Atrixo having camomile in it). I was rubbish, if anyone saw my picture on Instagram, you'll see just how confusing I found it all! No pictures of the flower itself - I didn't even get close to finishing it and have since been using it as practice... think I am now getting hooked on knitting however, so watch this space!
The gorgeous gals include Minnie Moons in the middle and Miss Turnstiles on the right!
Here's what I wore:
Fan print Olivia from Pinup Parade and Miss L Fire booties
(I must learn how to make these pictures less 'noisy'/grainy).
The goodie bag was a wonder, with every kind of Atrixo cream in it, so I shall keep you posted on how I get on with it. My hands are generally a disaster, and I never usually use hand cream. After a full weekend of applying the Regenerating Cream, my battered, hang-naily hands are improved by approximately 457%, so I give it two well-moisturised thumbs up so far.
I also got this frankly bloody amazing little cake!
So thank you Atrixo for introducing me to your effective, purse-friendly and thoroughly vintage products. And at around three quid a tub, I encourage you all to try it next time you need a hand cream top-up.
Fleur xx
DiaryofaVintageGirl.com
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